Do Your Offers Have Cross-Selling Opportunities?
One of the great parts about being an affiliate marketer in the health space is the fact that there are an endless number of cross-selling opportunities.
For example: Let’s say you’re marketing to women who want to increase their libido by taking a supplement that helps give them back the spark in the bedroom they had in their 20’s. What age range would that woman typically be in? Generally, women experience a drop in their libido over their late 40’s and early 50’s. Are there any other issues that could arise for a woman in that same age range?
Other topics that are on a woman’s mind at that age would include:
Skin care: Wrinkles, skin elasticity, scar removal, and skin discoloration.
Bladder health: Urinary incontinence solutions.
Anti-aging: Increasing growth hormone in their bodies to promote better overall health.
If you’re marketing a female libido pill to women over 45 years of age, could you offer them any products later on in the additional cross-sell opportunities listed above? Absolutely!
Don’t look at your email list in a vacuum. Think about all of the possibilities that you can create by thinking creatively and simply offering your audience a choice. You want to create value for the prospect by saying, “Hey, I was thinking about you – I thought that this product might be a good fit for you, and here’s why…”