16yrsExperience In Affiliate Network Industry
100k+Of Advertising Partners
50+Exclusive Branded Offers
$50,000,000Commissions Paid Out On Time Since 2001
The affiliate marketing industry has gone through many changes over the years. Regardless of the ebbs and flows that may have taken place, thousands of companies still rely on affiliate marketers to drive traffic to their offers. Two industries that consistently perform above all others, no matter how the economy performs are finances and health.
At SellHealth, we’re admittedly a little biased about the importance of health – but with good reason.
In recent times, we have experienced a pandemic of catastrophic magnitude. Sadly, unemployment rates have skyrocketed as a result of the number of industries that have been affected. What was at the top of people’s mind during times like that? It’s their health and physical wellbeing. This is just one of the many reasons why health affiliate programs are so profitable.
Without getting overly scientific, let’s start with the psychological factors that drive human behavior. Maslow’s hierarchy of needs lays out the essential elements that drive human behavior. At the very foundation of the pyramid are several essential elements:
Now, do health affiliate programs help with any of those items?
If you’re in poor physical shape, sleep, food, air, water, and sex all become an issue. How many people start diets at the beginning of a new year? How about people wanting to improve their physical condition? Have more sex? Increase their energy levels? Improve their nutrition? Health affiliate programs will have products that sell a solution to men and women to help them achieve their goals for those needs.
If an unfortunate situation occurs where someone loses their job, will they suddenly no longer take care of their physical health? Absolutely not. They might have to scale back on certain luxuries due to financial limitations, but in general people will strive to maintain the same level of health regardless of life circumstances.
A suggestion that SellHealth’s affiliate managers give to new affiliates is to pick a niche. Don’t start with a broad category of health. Instead choose a subsection like sexual health, and then narrow it down even further to an area like men’s sexual health.
You can also narrow a niche like “men’s sexual health” further and focus on a specific issue like premature ejaculation, erectile dysfunction, increasing semen volume, improving sperm count, and so-on.
Anytime that a marketer can help find a solution to a problem – especially a so-called “embarrassing problem,” you have hit a goldmine. Any one of the issues mentioned in the “men’s sexual health” category can be a campaign that an affiliate marketer can leverage to turn into a win-win: A solution for the consumer, and profit for the affiliate.
One of the great parts about being an affiliate marketer in the health space is the fact that there are an endless number of cross-selling opportunities.
For example: Let’s say you’re marketing to women who want to increase their libido by taking a supplement that helps give them back the spark in the bedroom they had in their 20’s. What age range would that woman typically be in? Generally, women experience a drop in their libido over their late 40’s and early 50’s. Are there any other issues that could arise for a woman in that same age range?
Other topics that are on a woman’s mind at that age would include:
If you’re marketing a female libido pill to women over 45 years of age, could you offer them any products later on in the additional cross-sell opportunities listed above? Absolutely!
Don’t look at your email list in a vacuum. Think about all of the possibilities that you can create by thinking creatively and simply offering your audience a choice. You want to create value for the prospect by saying, “Hey, I was thinking about you – I thought that this product might be a good fit for you, and here’s why…"
There’s never been a better time to get started with a health affiliate program than right now. SellHealth has the infrastructure, the team, knowledge, resources, and products to not only help you sell to your audience – they’ll help those customers keep returning back and getting you paid each time it happens!
To get started as an affiliate with SellHealth is a quick and easy process. Simply fill out the affiliate application form as completely as you can with accurate information, and your application will be reviewed within 24-48 hours. If your application is approved, you’ll receive a welcome email from your affiliate manager with instructions and tips on how to find what you need in order to hit the ground running with SellHealth.