A mistake that a lot of marketers make is trying to be everything to everyone. The fact is, you can’t target everyone to buy a particular product. The more focused you can become on who your ideal customer is, the better the chances you’ll have at converting someone from being a prospect to a customer.
Speaking to Your Ideal Customer
In order to figure out your messaging, you need to first create an avatar of your ideal customer. Who would be the person that is most likely to purchase the product you’re offering? If you’re selling one of our supplements on your site, narrow down your audience.
Think about the following questions to dive deeper into the customer’s feelings and desires:
- Give your avatar a name and figure out their full profile.
- How old are they?
- Where do they live?
- Do they have children?
- What do they do for a living?
- What are your customer’s biggest fears?
- What is your customer looking for by purchasing this supplement?
- Better sex?
- To look younger?
- Increase their confidence?
- Obtain greater pleasure?
- Why does your customer choose to purchase this supplement online instead of going into a store to buy a cheaper imitation?
- What does your ideal customer want more of?
At SellHealth, we provide solutions for men and women who want to improve themselves. Whether it’s improving the quality of their sex life, helping them to look better, increasing the power of their orgasms, or helping them feel younger… These are desires that people aren’t open about. Remember that when speaking to your audience!
People will typically visit your website looking for a solution to a specific problem that’s likely one they could be ashamed and/or embarrassed to discuss openly. Build trust with your customer, and they’ll keep coming back to you as a resource.
Keep It Simple
Once you’ve identified your ideal customer avatar, don’t overwhelm them with too much complex information. When discussing health, it can be easy to get “into the weeds” discussing science, biological processes, and high-level medical information. Keep things simple with your customer, providing enough information to keep them informed.
When you make things complicated, all you succeed in doing is confusing your customers. Confused people do nothing. They don’t buy, they don’t join your email list… They simply move on and find information they can relate to. Keep your copy simple, using common language to explain how a SellHealth supplement can help improve the life of your customer.
Drew Eric Whitman, in his book Cashvertising explained the importance of writing in a way that’s easy to read. If you write using fancy words found in a college textbook, you’re going to lose the vast majority of your audience.
Instead of impressing people with complicated language, speak in simple terms. You want your copy so simple to follow that someone with a 5th grade reading level can understand it. What does this look like in action?
Here’s an example:
- Barry has a profound affection for Lisa.
- Barry loves Lisa.
Do you see how much simpler the second sentence is to read? It’s shorter, and conveys exactly the same thing that the first sentence does. Remember this concept writing your copy!
Learn More About Your Customers
The best way to be a more effective communicator to your audience is to spend time in places where they are. Go read Amazon reviews on books they’re likely to purchase. Check out online forums for the health issues they’re trying to improve upon. People are likely to be a lot more open behind the anonymity of an online forum. Those sites can be a wealth of information when thinking about blog topics, or ways to improve upon your sales copy.
Narrowing your focus will help you be a much more effective marketer. If there’s anything that we can do to help you better speak to your audience, please don’t hesitate to reach out to your Affiliate Manager with any questions.