Ask a group of Internet marketers their opinions on email, and you’re likely to hear several different thoughts. Some think that email marketing is antiquated; that it’s all about using social media, others may tell you that they’re generating money on autopilot thanks to their email marketing funnels. Who’s right? Take a look at how email marketing can be used correctly and decide for yourself.
Note: This blog post is not intended to provide legal advice. Please consult with an attorney to ensure that you’re compliant with your country’s laws. Never send unsolicited emails or else you could face serious fines and even criminal prosecution in some countries.
Why Building a List Matters
If you have a website, visitors come and go. Some may click your affiliate links, but most will simply absorb your content and move on. If you don’t have a way of communicating with your visitors, you won’t have a way to try to sell them again.
This is why building a list is essential to all affiliate marketers.
If you build a list, you can speak to people who have shown an interest in your product and keep selling to them. Without a list, you have to depend on getting sales one time – when they show up on your site.
How to Build an Email List Effectively
Now that you know why you should be building a list, the question is HOW should you go about doing it? First, you’ll want to give your website visitors a compelling reason to get onto your email list.
Create a lead magnet of some kind. It can be as simple as a 3-page PDF that you call a “Special Report.” Feel free to use the resources you find online to compile essential data for your readers, always giving credit to the sources used. Be sure to embed your SellHealth affiliate links within your lead magnet!
Next, write a follow-up email sequence to keep giving your reader essential pieces of information over the span of a few days. Figure out what works best for your reader. Some marketers like doing one email per day for a few days, others spread it out to a longer time period. You’ll have to find the combination that works best for you. Be sure that every time you send an email, you’re selling!
If you have a blog about male enhancement, be sure you’re dropping your affiliate link in each email you write to your subscribers. Don’t be afraid to sell in every email you send.
Email Doesn’t Have to be Boring
Some marketers take unsubscribes personally, as if it’s an indictment on someone’s quality of writing. You want to write well, but also keep it brief. Sell, but don’t be obnoxious about it. Think about the type of emails that you enjoy reading. Are they long and boring? No, they’re likely shorter as well as entertaining.
Identify your audience, then speak to them how they want to be spoken to. Most people searching the Internet for solutions to embarrassing problems aren’t looking for scientific studies. They’re probably looking for simple, easy-to-use solutions that can help them overcome a current challenge.
SellHealth Offers Work Great With Email
SellHealth offers men and women solutions for problems that most of us wouldn’t want to discuss openly: Sexual performance, male enhancement, increasing breast size, reducing cellulite, getting rid of wrinkles, acne or stretch marks, and many more.
These products are great to discuss via email, because it’s private. You can speak directly to someone’s fears or insecurities by providing a solution to a problem they likely hate to deal with.
Can you write in a way that empathizes with your reader? The more that you can help someone feel as if you understand their struggles, the more they will believe that the solution you’re offering can help them.
Give your audience engaging material to read on a regular basis, help address their fears and you’ll ultimately earn their trust and sales!
If you have questions about incorporating email marketing into your current marketing, please contact your Affiliate Manager.