Pay-Per-Click marketing, or PPC as it’s commonly referred to, is an excellent way to drive targeted traffic. It can be incredibly profitable when you create a campaign that takes advantage of a prospect’s intent and helps connect them with your proposed solution. Effective PPC marketing involves work, however. A lot of affiliates think they can get away with marketing via PPC by being lazy – however doing so often violates most affiliate network policies and may likely end up getting your account banned.
In this blog post, we’re going to help affiliates by sharing 3 secrets to better PPC marketing.
#1 Empathize with Your Prospect
In order to sell to your prospect, you have to know who they are. You can’t effectively help someone find a solution to a problem if you first can’t empathize with them.
Take a few minutes to look up some forums or subreddits to see what types of questions that people are looking for solutions for. Let’s say that you’re targeting the rosacea niche, wanting to sell Skinception’s Rosacea Relief Serum.
It’s hard to effectively sell a product like this with such a specific use (helping with rosacea) unless you know what it’s like to have rosacea.
Some of the common complaints from men and women who struggle with this skin condition are:
- Concern over flare-ups
If you were to spend five minutes on Reddit, Quora, or a skin care forum reading messages posted by men and women suffering from rosacea, you’re going to write much better ads than if you simply read the sales page.
In other words, the better you can connect with your audience, the greater the chance you’ll succeed at persuading them to purchase what you’re selling.
#2: Write Different Ads for Different Solutions
With pay-per-click marketing, one size does NOT fit all.
Let’s use the example of one of our top male enhancement supplements that is used for premature ejaculation – ProSolution Plus.
ProSolution Plus is used to help improve a man’s sexual performance by improving the quality of their erections, but also has ingredients that help with premature ejaculation (PE).
Compare these two headlines for someone searching “stop premature ejaculation:”
- ProSolution Plus for Firmer, Stronger Erections
- Too Quick in the Bedroom? Try ProSolution Plus
Which headline addresses a man struggling with PE? Definitely #2. The first headline does nothing to address PE.
One of the mistakes that we see affiliates make is that they’ll write a couple of ads thinking they can throw a bunch of keywords to it, and it’ll magically convert. That’s not the case at all.
Instead: tailor your keywords to your ad copy and then tailor your ad copy for your landing page. If all of them match, you’ll convert better.
Does this mean you’ll need multiple ad groups and several different landing pages? Absolutely! Is it more work? Yes! Can it pay off better? Absolutely.
#3 Don’t Make Lazy Landing Pages
We’ve seen it more times than we’d like to admit… An affiliate thinks they’re being clever by screenshotting our sales pages, then uploading those images to a WordPress site and voila, their “landing page” is now live.
That’s not a landing page. It provides zero value to either the brand you’re promoting or the web visitor.
If you want to make an effective landing page, take a few minutes to make a unique lander that’ll presell your web visitor, will help increase your prospect’s pain a bit, and then gets them hot and ready to click through to see your proposed solution (the offer).
Creating an effective landing page is more of an art instead of a science, but there are some elements that you should think about including:
- Compelling Headline: Again, more art than science – but read Cashvertising for help here.
- Clear Call-to-Action (CTA): What do you want the prospect to do on your landing page? You need to make it easy for them to act.
- Pictures: Nobody wants to just look at a wall of text. Ask your affiliate manager for images if you need some.
- Social Proof: People don’t like to be the first ones to do something, so prove it with some testimonials or images of people using the product.
Keep in mind, these bullet points are not all-inclusive, but are a great first step to making sure you have the essential elements to help sell your offer to your prospect.
Now, It’s Time to Take Action
In conclusion, it’s now your turn!
By applying these simple tips, you’ll be far ahead of your fellow affiliate marketing professionals. A lot of the things that successful affiliates are easy to do, but they’re also easy not to do – which is why so many affiliates don’t do them.
Be sure to keep track of changes you make on each campaign. Take notes, and compare your results. Data is everything within the world of digital marketing. Don’t be shy about contacting your affiliate manager for suggestions on how to improve a campaign, or if you need an additional eye to help improve your landing page.
Your affiliate manager’s job is to help you be as profitable as possible – so use them as your resource.
For more information on running effective PPC campaigns, listen to The Affiliate Report Podcast episode on “Successful PPC Marketing.”