Monthly Archives: March 2019

Optimize Your Site for Conversions

It’s one thing to generate traffic. If you know how to set up PPC ads or native ad buys, it can be fairly straightforward to get a lot of visitors to your site or landing page. However, getting those visitors to convert into buyers is a completely different challenge. How should you best optimize your

Targeting Your Ideal Customer

A mistake that a lot of marketers make is trying to be everything to everyone. The fact is, you can’t target everyone to buy a particular product. The more focused you can become on who your ideal customer is, the better the chances you’ll have at converting someone from being a prospect to a customer.